What 11/11/11 means in Korea

Ahhhhh November 11th is finally upon us! November 11th aka 11/11 is PEPERO DAY in Korea. What is Pepero you ask? Well, it’s a delicious stick-like cookie that is dipped in various flavors of scrumptious chocolate. See mouthwatering picture below:


Now those are special gourmet peperos featured above. Most of them are a tad bit more simple and they come perfectly packaged in the boxes below. There’s the normal stick dipped in chocolate, there are some that have peanuts and almonds and others that are inside-out.

The start of Pepero Day is surrounded by mystery. Some say that it began when two Korean school girls exchanged peperos in hopes to one day become tall and lean like the cookie itself. They exchanged these cookies on 11/11 which coincidentally looks like pepero sticks standing side by side. Others (including myself) claim that it was a consumer holiday started by the Lotte brand in order to increase product sales. I mean seriously, we don’t have Oreo Day back in the States (although I would not protest).

I thought that the boy and I were big enough pepero fans, but it turns out that Ares has got quite the sweet tooth. He grabbed the box and tried to gnaw his way to the cookie delights.
Someone was a wee bit pepero drunk after we finally got the box open.

Yup, that picture is of me combining a banana and chocolate pepero. Great flavor combo if I do say so myself.

There you have it. One of my most favorite Korean consumer holidays.

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  1. Sam
    November 11, 2011 at 2:29 pm - Reply

    Wow, a national holiday around a food stick. Fantastic, it opens up the possibility of so many public holidays!

    • Captain & Clark
      November 13, 2011 at 6:57 pm - Reply

      Oh yeah! The peppero sticks come in all sizes too. It’s a little ridiculous… but delicious.

  2. Ykani
    November 12, 2011 at 9:56 am - Reply

    Nice Story.. We don’t have Pepero Day in Sri Lanka. Love to visit there.
    Keep Traveling 🙂

    • Captain & Clark
      November 13, 2011 at 6:58 pm - Reply

      We’d love to visit Sri Lanka! If you ever find yourself in Korea let us know. We’ll give you all the insider hints. 🙂

  3. Kieu ~ GQ trippin
    November 13, 2011 at 2:54 am - Reply

    Are they like the fancier cousins of Pocky Sticks?! Lol. Yum!

    • Captain & Clark
      November 13, 2011 at 6:59 pm - Reply

      That’s exactly what they are! After peppero day you’re kind of stocked for the next 5 months.

  4. Alouise
    November 13, 2011 at 8:21 pm - Reply

    I’ve never had peppero but they certainly look delicious. I wouldn’t complain if an Oreo day came to Canada either.

  5. Heather
    November 16, 2011 at 2:05 pm - Reply

    I like the idea of Oreo day! Although next year on 11/11 maybe I’ll be eating pepero in Korea!

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